Web design companies hear this question on a regular basis…

“Can you make my website work on mobile?”

As a website design company, Look gets asked this question all the time. Having a mobile friendly website is more important than ever. However, mobile is just one type of device that people may use to view a website. Gaming consoles, PCs, Laptops, and SmartTVs are some of the platforms that are capable of viewing web pages on the internet. How long will it be until you can view a website from your car’s console or look up recipes from a panel on your smart refrigerator? Web design companies have to embrace this change and move towards responsive website design, and finding a web developer in Regina, who can implement this well, can be a challenge.

If you focus solely on making your website work on mobile devices and desktop computers, you may be setting yourself up for a rework

Reworking an entire site when you require your website to look good on a different type of device is costly both financially and time-wise. It is not about “making your website work” on mobile, it is all about starting with mobile.

The smarter question would be: “can you ensure a consistent online experience for my users, irrespective of what device they are using?” To that question, the answer is a resounding, “Yes”! By using a methodology called Responsive Web Design we absolutely can.

Find out more about why it is important to have a mobile friendly website. To see an example, check out this blog post on the Saskatchewan Crime Stopper’s new website.

What is “Responsive Website Design”?

Responsive web design is an approach to building websites in which the layout of the site is dynamic and determined by the size of the device’s screen. In layman’s terms: the content and layout of the site will adapt to fit the screen displaying it. More than that, responsive web design is about designing a website with a simple and solid foundation. It starts simple, working well on any device, and then based on the capabilities of the device displaying it, more elements are presented.

How do the web developers at Look approach Responsive Design?

LET ME GIVE YOU AN EXAMPLE:

Hypothetically, let’s say you would like your website development for a site page that would allow users to locate the nearest retail location they could purchase your product. By understanding your goals and applying responsive web design principles, we start with a basic page where users input their current location or address, and then are presented with a list of the nearest locations.

STEP ONE: START SMALL

First, we would design the content of that page to ensure it was well organized and intuitive on the smallest of screens, such as a mobile phone.

STEP TWO: REARRANGE

With a larger screen, we consider what can be changed or rearranged.

STEP THREE: BUILD IT OUT

When we have more space to work with, for example, a desktop monitor, we can build more functionality. We take what we have created and expand on it. In our example, maybe the list of locations could turn into a map. More details about the retail location could be shown such as store hours. We might then consider the capabilities of different devices to see if we could improve the experience for the user. Most mobile devices offer geolocation services.

STEP FOUR: CONSIDER THE CAPABILITIES

Different devices do different things. Some of them are really neat, and we like to capitalize on those functionalities. We consider these capabilities to further improve the user’s experience. Most mobile devices offer geolocation services, which means that your current location is recognized without you typing in an address. We can add the ability to dial the correct phone number automatically for the nearest store if you are using a smartphone.

The common thread? Start small and build from there.

Through all of this, because we started out with a small, solid, and on-brand base website, the user experience is consistent. Your website is also not targeted at certain devices, but rather the size of the display and the capabilities that it presents. If a refrigerator comes to market next year with internet connectivity, geolocation, and the ability to place telephone calls, you won’t be asking us if we can make your website work on the fridge – it already will.

Do I need the help of a web design company?

We can tell you. We will run a free website audit, without obligation, and let you know if it is responsive. You can decide how to move forward from there.

Tell us what you think.