Monday Hot 5

Happy first day of Spring! What a great day to be alive. The sun is shining, the birds are chirping and it’s time for the Monday Hot 5!

Oh Comma-man! A $10 Million Oxford Comma Mistake

We’ve all got those friends who act as grammar police in our texts, emails or Facebook posts. It seems annoying and inconsequential, but tell that to the United States company, Oakhurst Dairy, and they may tell you a different story. A single oxford comma could very well end up costing the company an estimated $10 million.

So, the next time you hem and haw about whether or not to use that final comma in a list of items, consider what happened to this Oakfurst Dairy.

McDonald’s to Offer Mobile Ordering and Payment Processing in 2017

While the McDonald’s mobile app already allows customers to look at the food menu, find weekly deals and nearby locations, as of last week, the app went into mobile testing to add ordering and payment processing to the list of services as well. Initially, the testing process will begin in the U.S. only, with the promise of it being available in Canada, the U.K., France, Germany, Australia and China by Q4 of 2017. If all goes according to plan, the time savings from this app will be tremendous for the fast food giant.

I guess we better add McDonald’s to the #FunFoodFriday wheel!

This Coaster Used to be a Car

In an effort to stop people from drinking and driving on St. Patrick’s Day weekend, Toronto based whiskey bar, The Emmet Ray, served drinks on coasters made of cars that never made it home after a night out. The campaign is being coordinated by Arrive Alive and is being promoted in an effort to bring awareness to the risks of drinking and driving. The coasters encourage people to think about the consequences of drinking and driving, and have forced people to find a safe ride home.

This is an example of great marketing!

Google Home invites you to Be our Guest

Whether you are excited for the new Beauty and the Beast movie or not, Google Home will remind you about it. Recently, owners of the device noticed that along with talking to you about your day, Google Home casually mentioned “By the way, Disney’s live action Beauty and the Beast opens today,” and then continued with a rundown of one of the company’s most popular family movies.

While Google is not calling it an ad, they are allowing partners to be their guest, and share their own stories. Sounds like an ad to us…

Facebook Live for Medical Procedures?

Today, the CBC Morning Show talked with Amy Smith from Saskatoon in an interview that explained how she has been communicating her journey with cancer. While she initially wanted to keep it to herself, she was being asked so many questions about her chemotherapy treatment that she decided to go public with it and educate others on the process.

Through a series of Facebook Live videos, Amy showed her audience what she was going through and how it affected her. She saw this as an important way to educate the public on the emotions that cancer patients go through and help breakdown the common misperceptions of chemotherapy. She has also encouraged others to ask questions during the treatment, with topics ranging from hair loss to how to support cancer patients.

Amy is an example of a brave individual who used the power of social media to influence those around her. #BeBrave

That’s all for now folks. Leave us a comment with your favourite news story from this week. Or stop by the office for a coffee and a chat (Erin from the Poop Deck is always up to chat about the latest internet phenomenon or viral video).

Tell us what you think.