Four Ways to Improve Your Website Today
Your website is an important part of your business. Whether you are selling products on it or attracting new customers, your website is like an employee working hard to bring in new business or keep existing relationships strong. Being the good manager you are, you know how important it is to give that employee feedback and invest in their professional development. So why aren’t you doing the same with your website? Here are four quick and easy ways to improve your site. They don’t require much time, effort or budget and could potentially have a significant impact.
Only put one thing on your homepage
What do you do and why would somebody pay you for it? If that’s not the only message on your homepage, you have some cutting to do. It’s important to focus on the main goal, whether that is selling products or getting a potential client to reach out and start a relationship with you. Any other content that isn’t relevant to that goal just dilutes your messaging. Keep it focused and strong.
Ensure each page has a call to action
What do you want the visitors on your website to do? Be explicit. Tell them to buy this product now, ask for more information or sign up for a newsletter. If you don’t spell it out for your visitors, how will they know? Each and every page should have a call to action for your visitors to act on. If you can’t think of what the call to action is for a particular page, chances are you don’t need that page.
Don’t be an information hoarder. Similar to my first point, your website needs to be clear and concise and focused on your business’s value proposition. Keep your webpages clean, don’t clutter them up with a bunch of widgets and sidebars and so on. Each page has a singular focus.
Likewise for your overall website, get rid of any content that is not needed. The more pages and more content you have makes it more difficult for your visitors to find what they actually need to find.
Optimize your images
Most websites today use a lot of images and that can represent a significant portion of the overall size of your webpage. Since a fast website is crucial, anything you can do to ensure you aren’t wasting bandwidth helps. Often I see images that, while they are only displayed as a small image on the webpage, are actually huge images that use megabytes of bandwidth. Ensure that your images are properly sized and run them through an image optimizer like ImageOptim or TinyPNG to ensure they are compressed as efficiently as possible.
You’ll notice that I didn’t mention anything to do with aesthetics or design in these tips. Great websites aren’t just about modern designs and flashy concepts. Great websites serve a purpose and do so with great focus. It’s not easy, but cutting the fat can be the thing that improves your website the most.