4 essential characteristics of good logo design.

What is it that distinguishes a bad logo from a good logo? What is the list that people unknowingly judge a logo on? Is it just a matter of taste or are there things that can impact the effectiveness of a logo? Every good logo designer knows that logo design is as much an art as it is a science.

A professional company needs a professional logo. That doesn’t mean a student can’t design a great logo or that you can’t get a good logo from a logo generator (though I’m skeptical). What it does mean is that whoever creates it should give it the same consideration you bring to your company.

The trite saying is true, “you get what you pay for.”

WHAT MAKES A LOGO GOOD? OR BETTER YET:

What makes a logo a logo?

Well, a logo is the simplest representation of your company. It is a small bit of DNA that reflects who you are as a whole. It paints a picture of the mood and overall feeling you hope to portray to potential clients. Of course, your product and service give it real meaning- but the logo is the face of, and the first encounter people have with your brand. Here are some tips on what to consider to differentiate your logo.

SO LET ME ASK THE QUESTION AGAIN.

What makes a logo good?

Here is a list of the things that I have found working as a professional in graphic design.

1. A GOOD LOGO IS SIMPLE

The strength of a logo is found in simplicity. Simplicity determines memorability, clarity and legibility. The more words there are in a song the harder it is to remember. That’s a bit of a no-brainer – but it’s true and the same applies to a logo.

2. A GOOD LOGO IS LEGIBLE

The more components, the more it will get bogged down and the less it will be remembered. But the simplicity of a logo also greatly determines its usability and legibility. It will be used on everything imaginable, therefore it needs to look good big and small, in full colour, or in one colour.

3. A GOOD LOGO IS MEMORABLE

Let’s go back to memorability – simplicity helps memorability but make no mistake simplicity does not equal memorability.

4. A GOOD LOGO IS UNIQUE

A good logo needs to be as unique as your company is. If you want to have a successful business you have to have a competitive advantage and let’s be honest- the competition for logo space in the world is just as stiff.

Do not settle for average – get a great logo.

Whether we realize it or not, we have all seen our fair share of mediocre designs. Your company isn’t average, and your logo doesn’t have to be either. Find out what it takes to make a great logo with these 6 simple steps for logo design. This free eBook will walk you through what it takes to make a logo that will make an impact on your audience.

Tell us what you think.