Monday Hot 5

It’s May 1 (where did the time go…) and you know what the means. Time for the Monday Hot 5! Heineken’s New Ad is “World’s Apart” from Pepsi’s Kendall Jenner Ad After the complete failure of Pepsi’s most recent ad with Kendall Jenner that tried to solve serious problems with a can of pop, Heineken […]

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Meet Candace Ippolito – #FeatureFriday

Candace has been at Look for just over four months now, but it feels like forever (in the best way possible). She comes from a background in agriculture and is passionate about local food, attractions, and retailers. Aside from being the newest member of Look, Candace is also the owner of SaskMade Marketplace in Saskatoon, where she […]

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Responsive Web Design & Client Managed Images

When you’re building responsive websites, images are a big concern. Website images need to be able to scale in a layout friendly way from displays that are just a couple of hundred pixels wide all the way up to thousands of pixels wide. This presents a couple of problems when encountered in practice. When designing […]

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Monday Hot 5

Merry Christmas! I mean…Happy April? Once you’ve got past the snow and slush out there, grab a coffee and enjoy this week’s Monday Hot 5! “Congrats, You Survived the Boston Marathon!”… Too soon, Adidas Adidas recently sent out an innocent congratulatory email to participants of the 2017 Boston Marathon…or so they thought. The subject line […]

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Why Attend a Look Business Wise Seminar?

With the upcoming Look Business Wise Seminar on social media just around the corner, below is why you need to add our seminar to your list of networking events for May. Attending a Look Business Wise Seminar – Who, Why and How to do it Who – Look wants to engage the local Saskatchewan business […]

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Monday Hot 5

There has been great engagement on social media in the past couple of weeks, with public relationship teams paying special attention to what to do and more importantly, what not to do. We started with Pepsi’s controversial ad just a couple weeks ago, which resulted in an explosion of memes, GIFs and tweets. Our attention […]

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The Public Relations Teeter-Totter

Perhaps it’s social media that allows us to globally see and hear the blunders major corporations have been making recently, or maybe it’s a game of one-upmanship or a ‘hold my beer’ mentality that keeps these companies trending on Twitter. But maybe, just maybe, it’s all planned! You’ve heard it touted as “any publicity, is […]

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Monday Hot 5

Happy Monday (awe perk up, it’s a short week). Grab your coffee, get comfy and lay back because it’s time for the Monday Hot 5! Pepsi is the Laughing Stock of the Internet After Pepsi launched their highly anticipated ad ft. Kendal Jenner, it was pulled from the internet last Wednesday after being criticised for […]

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Fear Factor: Analysis Paralysis Edition

We have a saying in our office – there are no bad ideas, just bad execution. Often times, we categorize people into two boxes – those who talk the talk and those who walk the walk. That’s not to say you can’t be someone who does both, but there are limiting beliefs out there; one […]

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Monday Hot 5

Happy first week of April! After a beautiful weekend, we can’t wait to get back to the swing of things. To start the week off…the Monday Hot 5! To kick off the start of April, people from around the world participated in the one of the most liked/disliked “holidays”, April Fools’ Day. So whether you […]

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